Promotion
Indonesian Culture through TV Program
One way of a country to promote its
culture to the international public is through TV programs. They assume that
this way is very effective to do because TV is widely used for
promoting/advertising products by most companies in most countries, so is in
Indonesia.
In Kang GURU Magazine, September 2008,
there were some opinions about the way to promote Indonesian culture in terms
of the way of Indonesian life to the world. Some of them suggest a program like
‘Boca Petualang’. They said that this
program is good enough to show the range of diversity in Indonesia from point
of view of a child. Other than that, probably it would be good to look specifically
at some categories. For instance, if you are interested in understanding
teenage life in Indonesia, teen movies like ‘Jomblo’ or ‘Ada Apa Dengan
Cinta’, are of course the right ones. If you want to know about the
mystical belief of Indonesia, it wouldn’t hurt to watch a horror movie.
In contrast, some people disagree
because Indonesian films and TV programs do not really show Indonesian life
style. TV owners and movie producers just make the programs for market reasons
and for profit. They do not care about showing the Indonesian lifestyle
properly. If they want to know more about Indonesian lifestyles, let them know
by visiting Indonesia directly. (Resource: Kang GURU Indonesia. Sept/2008)
To
Discuss:
1. What is your
opinion TV is used to promote Indonesian culture?
2. Is it effective
to promote our culture through TV programs?
3. What kinds of
programs do you suggest the TV owners to promote Indonesian culture?
4. What is the best
way to promote our culture?
5. What do you
suggest to the three candidates of president to develop Indonesian culture?
To
Debate:
“TV Program is the best way to promote Indonesian
Culture”
BENTENG
PANYNYUA ENGLISH CLUB
(Social Institution for
Education and Human Resources Development)
Secretariat of Activities: Fort Rotterdam Jl.
Penghibur No. 1, Makassar
Secretariat: Jl. Tanjung Palette, No. Telp.
085342612767, FB: facebook.com/bpecMks
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