Campaign
Banner and Billboard
These
two terms are not odd in our ears. These are only kinds of medium to advertise
some product of companies. Not only on audio visual media like TV, but also
visual media is often used to do advertisement. The company uses this medium
because of the low cost, comparing through TV. And if they could place the
banner or billboard in strategic place, like in public places, their
advertisement will succeed positively.
The
advertisement is not only done in promoting products to the public/consumers,
but this also is done in campaign to select some of the candidates to sit on
government institution, such as legislator, regent, governor, or even
president. In order to be known by public, they do many actions in advertising
themselves. Most of them set their pictures on banners and billboards. Then,
those banners and billboards are placed in public places. It seems this step is
very effective.
But,
there some problems rise because of this way of campaign. They do not follow
the procedure in using those banners and billboards. They spread out their
pictures on banners whenever and wherever they want. Thus, they destroy the
arrangement and beauty of the city plan. Even, the candidates don’t realize
those things. To look up to this phenomenon, let’s discuss some points as
follow.
To discuss:
ü What
do you think of banner and billboard in campaign?
ü Do
you think the success of election is related to the use of banner and
billboard?
ü If
you are one candidate who wants to sit in legislative house, in which way would
you socialize yourself to the public? Is that effective? Why?
ü Do you agree the use of banner and billboard in
this campaign event?
BENTENG
PANYNYUA ENGLISH CLUB
(Social Institution for
Education and Human Resources Development)
Secretariat of Activities: Fort Rotterdam Jl.
Penghibur No. 1, Makassar
Secretariat: Jl. Tanjung Palette, No. Telp.
085342612767, FB: facebook.com/bpecMks
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